Last updated: April 30, 2026
Queuella (“we,” “our,” or “us”) operates a multi-tenant appointment scheduling and walk-in queue management platform for service businesses such as salons, spas, barbershops, and clinics. We send transactional SMS messages from our toll-free number +1 844 542 6356 on behalf of independent businesses (our customers) to their end customers (the recipients). This page describes how recipients opt in, what messages they receive, and how they can opt out at any time.
Queuella does not send marketing or promotional SMS. All messages are transactional and tied to a specific appointment or walk-in queue event the recipient initiated.
Every recipient affirmatively provides their phone number and consents to receive transactional SMS through one of the following opt-in surfaces. The opt-in disclosure is shown directly next to the phone number field on each surface.
An end customer visits the public booking page of a Queuella business (typically <business>.queuella.com/book or a custom domain). They select a service and time slot, then enter their name, phone number, and email. The disclosure shown next to the phone field reads:
“By submitting, you agree to receive appointment and queue text messages. Msg & data rates may apply. Reply STOP to opt out.”
At a participating business, the customer enters their name and phone number on an in-store tablet kiosk to join the live queue. The kiosk screen shows the same disclosure as above before the customer can submit.
A staff member at the business may enter the customer's details on the staff dashboard while the customer is present. In this flow, staff must verbally confirm with the customer that they want to receive SMS updates. The same disclosure is displayed on the staff entry form.
All messages are transactional. We do not send marketing, promotional, or third-party content. Sample messages:
Message frequency varies by recipient activity. A recipient with a single appointment typically receives 2–4 messages per appointment (booking confirmation, reminder before the appointment, and walk-in/queue updates if applicable). Recipients with no upcoming activity receive no messages.
Recipients can opt out at any time and at no cost by replying one of the following keywords to any message we send: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT. Upon receiving an opt-out, our messaging carrier (Twilio) immediately stops sending messages to that phone number. We additionally record the opt-out in our system and never send another SMS to that number.
Recipients can request help at any time by replying HELP or INFO. We respond with: “Queuella appointment and queue notifications. For support, visit queuella.com/help or contact the business that booked you. Reply STOP to unsubscribe.”
Standard message and data rates may apply depending on your wireless carrier and plan. We do not charge for sending or receiving messages.
For recipients in regions where WhatsApp is the primary messaging channel (e.g. Nepal, India), Queuella may send the same transactional notifications via WhatsApp Business instead of SMS. Opt-in disclosure, message types, and opt-out behavior are identical to those described above. Recipients can opt out of WhatsApp by replying STOP, blocking the sender in WhatsApp, or contacting the business that booked them.
Phone numbers are stored only to deliver the messages described above and to honor opt-out requests. We do not sell, rent, or share recipient phone numbers with third parties for marketing or advertising. Carrier-level message metadata is processed by Twilio under their privacy policy. For full details on how Queuella handles personal data, see our Privacy Policy.
Questions about this policy or messaging from Queuella: hello@queuella.com.